This year TCH will launch Access Agency. A company dedicated to creating Offline brand experiences. To make the consumer see a brand in a completely new or surreal light and add an element of surprise and fun. The aim is to make the experience memorable and to get people talking.
I am already excited about their first 'stunt' this year. McDonald's and fashion week are two words you would never normally hear in the same sentance. However you will be seeing a Maccy Ds is every fashion week across the world in 2010, london, NY, HK, Milan, Paris and Sydney.
Designers such as Gucci and Burberry have come together to design the stylish packaging for a new Luxurious McDonalds (see below)
Designers such as Gucci and Burberry have come together to design the stylish packaging for a new Luxurious McDonalds (see below)
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The Mcdonalds will include Silver service and waiters in Tuxedos! The Amsterdam design company UXUS have designed the restaurant interior. Including stretched fabric, LED lighting and a winding catwalk.
Images COOLHUNTER
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