In this month issue of Creative Review they counted down the top 20 logo designs. At top place is the classic Woolmark logo. You my best remember seeing this in the washcare labels of your favourite wool jumper. One tiny logo with a big impact.
Apparently Designed by Franesco Saroglia, who won a world wide competition to design AWIs new logo. I say apparently..... as no other proof has even been found of Franesco's work. There is rumour the logo was really created by the international wool company's designer Grignani. Who entered the logo into the competition under an assumed name!
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